Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek, and sophisticated makeover designed to catapult our brand into the next century. With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties, and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.
Along with our new brand identity, other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.
THE ZAP® PLATFORM
An end-to-end technology platform that connects you to consumers and streamlines the real estate buying journey–from early search through conversion and close. What does that mean for you? Winning more online business and closing more deals.
With 90% of people searching for homes online* we know the importance of a digital presence for lead capture.
It is our mission to get your listings in front of as many buyers as possible and we do it through an aggressive listing strategy, which displays your listings on over 200 real estate search websites at no additional cost. We also offer discounts on enhanced listing sites such as Zillow®, Trulia®, and realtor.com®.
Like us yet? We leverage Facebook®, YouTube®, Twitter, Instagram, LinkedIn®, to connect with people through stories that get them talking, sharing, and engaging with you long-term.
CENTURY 21 AdMaker℠
Think of it like an online ad agency’ where templates help you develop print, online, radio, and television advertising.
CENTURY 21 Business Builder®
Customer Relationship Management (CRM) program that helps you stay in front of your contacts. Over 500 templates available. Things won’t become repetitive.
CENTURY 21 Preferred Client Club℠
Proprietary, direct mail referral program personalized with your contact information. C21® branded magazines, calendars, home guides and greeting cards are part of this program.
SOCIAL MEDIA & PR STUDIO
Don’t know what to post? We provide you with powerful, ready to use content and our PR tools help you promote your business and community activities.
The CENTURY 21 University℠
Are you that relentless go-getter that never stops striving? Invest in yourself and take advantage of our live and on-line courses as well as partnerships with industry leaders, trainers, and coaches.
AWARDS AND RECOGNITION
Everyone needs to recharge and celebrate success. We offer retreats for our top affiliated agents hosted in such places as Hawaii, the Bahamas, San Diego and Las Vegas, as well as the ultimate celebration at the One21® Experience (CENTURY 21 Global Conference).