About CENTURY 21® and CENTURY 21 Blackwell & Company Realty
CENTURY 21 Blackwell & Company Realty is an independently owned and operated CENTURY 21® franchise serving Upstate South Carolina from three offices in Boiling Springs, Spartanburg, and Greenville, plus the surrounding submarkets and Western North Carolina. Being part of the CENTURY 21® System means our local team operates inside the most recognized name in real estate, with a global network of agents, a proven marketing platform, and tools built specifically for buyers and sellers — all delivered with hyper-local Upstate SC expertise.
About the CENTURY 21® Brand
CENTURY 21® Real Estate was founded in 1971 in Orange County, California, by Art Bartlett and Marsh Fisher, who pioneered the residential real estate franchising model. More than 55 years later, the brand operates approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide, with more than 147,000 sales professionals serving clients across the U.S. and abroad. Recent global expansion has brought new affiliate offices to Greece, India, and the United Arab Emirates, with the first Dubai office opening in June 2026 as the Middle East regional headquarters.
The brand operates as part of Compass International Holdings, the global real estate holding company formed when Compass, Inc. completed its acquisition of Anywhere Real Estate (formerly Realogy Holdings) in January 2026. CENTURY 21® continues to operate as an independent brand within that structure, alongside Coldwell Banker, Sotheby's International Realty, Better Homes and Gardens Real Estate, Corcoran, ERA, and Christie's International. CENTURY 21® has been led by President and CEO Mike Miedler since 2019.
The Most Recognized Name in Real Estate
CENTURY 21® has held the #1 position in total brand awareness in real estate for 27 consecutive years, according to Kantar's annual consumer advertising study. For buyers and sellers in Upstate SC, brand recognition matters in two practical ways: out-of-state buyers searching from another state are more likely to find a listing represented by a brand they trust, and sellers benefit from the global referral network of 147,000+ sales professionals who can route relocation clients toward Upstate inventory.
The brand's current global consumer campaign, Dedicated to the Joy of Home®, frames real estate around the emotional moments of home — buying a first house, downsizing into a dream community, relocating to a new chapter. Launched globally in late 2024 with a Times Square debut and refreshed in April 2026, the campaign anchors how CENTURY 21® affiliates show up across digital, social, and broadcast media.
CENTURY 21 Blackwell & Company Realty — Upstate SC Roots
Blackwell & Company Realty is the local face of the CENTURY 21® brand in Upstate South Carolina. From our three offices, our agents work the entire Upstate footprint — Spartanburg County (Spartanburg, Boiling Springs, Inman, Lyman, Duncan, Pacolet), Greenville County (Greenville, Simpsonville, Mauldin, Five Forks, Greer, Travelers Rest), and the surrounding Cherokee, Union, and Laurens counties — plus Western North Carolina (Hendersonville, Tryon, Saluda, and surrounding mountain communities).
Our team handles every property type the Upstate offers: single-family homes, condos, townhomes, waterfront properties, horse property, raw land, and commercial transactions. With agents licensed in both South Carolina and North Carolina, we can represent clients on either side of the state line without handing the transaction off to a different brokerage. Meet the team →
What the CENTURY 21® System Brings to Buyers and Sellers
Being part of the CENTURY 21® System means our agents have access to one of the most comprehensive technology and marketing platforms in residential real estate. The system includes:
21Online® and the C21 Marketing Hub — the brand's cloud-based productivity platform plus a global library of marketing assets that lets every affiliate present at the same professional standard.
MoxiWorks suite — MoxiEngage (CRM), MoxiWebsites (agent sites), MoxiPresent (interactive CMAs and listing presentations), MoxiImpress (automated listing marketing), and MoxiPromote (Facebook and Google advertising for listings). Together they give our agents the ability to market a Spartanburg, Greenville, or Boiling Springs listing with the same digital reach as a high-end metro brokerage.
The Golden Ruler® — a proprietary listing analytics tool that tracks property views and lead generation across 200+ syndication sites, so our sellers see exactly where their property is being seen and which marketing channels are producing inquiries.
Century 21® University — continuous training programs covering negotiation, marketing, technology, and the legal and ethical foundation of every transaction.
Global referral network — 147,000+ sales professionals across 86 countries provide a built-in pipeline for relocation buyers moving to or from Upstate SC. For sellers, that means out-of-state demand sourced through a network we already work inside.
The CENTURY 21® Easterseals Partnership
CENTURY 21® has partnered with Easterseals since 1979 — more than 46 years of continuous fundraising and volunteer support for one of the country's largest disability services organizations. The brand has now raised more than $141 million for Easterseals lifetime, with the 2024 campaign alone contributing $2.6 million. The partnership is one of the longest-running corporate-charity relationships in American business, and our Blackwell & Company team participates in local Upstate SC fundraising and volunteer events each year.
Why Choose a CENTURY 21® Affiliated Broker in Upstate SC
The combination matters. A national brand alone won't tell you which Spartanburg subdivision feeds the better school, why a Greenville home priced at the 75th percentile of comparable sales will sit, or how the Western NC mountain market shifts from summer to winter inventory. A hyper-local team alone may not have the digital marketing reach to find your buyer when they're searching from Connecticut or California. CENTURY 21 Blackwell & Company Realty gives you both — the local market depth of an Upstate-rooted brokerage paired with the marketing platform, training, and referral footprint of a brand built across 86 countries.
Frequently Asked Questions
What is CENTURY 21 known for in real estate?
CENTURY 21® has held the #1 position in total brand awareness in real estate for 27 consecutive years per Kantar's annual consumer advertising study. The brand is recognized for its global footprint of approximately 14,000 offices in 86 countries, its long-running Easterseals partnership (more than $141 million raised since 1979), and its current Dedicated to the Joy of Home® consumer campaign.
How big is the CENTURY 21 real estate network?
The CENTURY 21® System operates approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories, with more than 147,000 sales professionals worldwide.
Who owns CENTURY 21 Real Estate?
CENTURY 21® Real Estate LLC is part of Compass International Holdings, which was formed in January 2026 when Compass, Inc. completed its acquisition of Anywhere Real Estate (formerly Realogy Holdings). CENTURY 21® operates as an independent brand within that structure alongside Coldwell Banker, Sotheby's International Realty, Better Homes and Gardens Real Estate, Corcoran, ERA, and Christie's International. Mike Miedler has served as President and CEO of CENTURY 21® Real Estate since 2019.
Is CENTURY 21 Blackwell & Company Realty independently owned?
Yes. Like every CENTURY 21® broker office, CENTURY 21 Blackwell & Company Realty is an independently owned and operated franchise. The local team is part of the global CENTURY 21® System for brand, marketing, technology, and referral support, but the brokerage itself is locally owned, locally led, and serves the Upstate SC and Western NC markets directly.
What areas in South Carolina does CENTURY 21 Blackwell serve?
We primarily serve Spartanburg County (Spartanburg, Boiling Springs, Inman, Lyman, Duncan, Pacolet), Greenville County (Greenville, Simpsonville, Mauldin, Five Forks, Travelers Rest, Greer), and the surrounding Cherokee, Union, and Laurens counties. We also cover Western North Carolina, including Hendersonville, Tryon, and the surrounding mountain communities.
What's the advantage of working with a brand-affiliated broker over an independent one?
National brand affiliation gives a local broker access to standardized marketing tools, training, and a global referral network — meaningful for sellers whose buyer pool includes out-of-state relocation traffic, and for buyers who want a consistent professional standard. A great independent broker can match brand affiliation on local market knowledge but may not have the same marketing infrastructure or referral reach. The best of both worlds is a brand-affiliated brokerage with deep local roots, which is the position CENTURY 21 Blackwell & Company Realty has built in Upstate SC.
What is the Dedicated to the Joy of Home® campaign?
The current global CENTURY 21® consumer-facing campaign, launched in late 2024 with a Times Square debut and refreshed in April 2026. It frames real estate around the emotional moments of home — buying, relocating, downsizing, finding a place that fits the next chapter — and anchors how CENTURY 21® affiliates communicate across digital, social, and broadcast media.
How long has CENTURY 21 been a brand?
CENTURY 21® Real Estate was founded in 1971 in Orange County, California — more than 55 years of operating history as of 2026.
Talk to a CENTURY 21® Blackwell Agent
Whether you're buying your first Upstate SC home, selling a property, relocating to the region from out of state, or expanding an investment portfolio, our team is ready to help. We respond quickly during business hours, and your inquiry goes directly to a licensed Upstate SC Realtor — not a call center.
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Boiling Springs: 864.578.2120 · Spartanburg: 864.596.0390 · Greenville: 864.370.7000
CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Each CENTURY 21® office is independently owned and operated. CENTURY 21 Blackwell & Company Realty, Inc. is an independently owned and operated franchise. Equal Housing Opportunity.