CENTURY 21® REAL ESTATE LLC

CENTURY 21® Real Estate LLC is the franchisor of the world's largest residential real estate franchise sales organization, providing brand marks, comprehensive training, and marketing support for the CENTURY 21® System. The System is comprised of approximately 7,000 independently owned and operated franchised broker offices in 77 countries and territories worldwide with more than 102,000 sales professionals.

CENTURY 21® Real Estate is recognized as a leader in e-marketing and has received numerous awards.

The CENTURY 21 System is actively increasing its presence globally, with international operations throughout Europe, Latin America, the Middle East, and Asia. Contact us to learn more about bringing the most recognized brand in real estate to select markets in the U.S. or countries and territories abroad!

50 YEARS OF CENTURY 21®

2021 marks the 50th anniversary of the CENTURY 21® company. CENTURY 21® was founded in 1971 by Arthur 'Art' Bartlett and Marsh Fisher in Orange County, California.

In a 1990 interview, Bartlett spoke more about how the CENTURY 21® name was chosen:

We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.

NATIONAL ADVERTISING

Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek, and sophisticated makeover designed to catapult our brand into the next century.  With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.

The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties, and more.

Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.

Along with our new brand identity, other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.

THE MOXIWORKS® PLATFORM  

An end-to-end technology platform that connects you to consumers and streamlines the real estate buying journey–from early search through conversion and close. What does that mean for you?  Winning more online business and closing more deals.

The CENTURY 21 University℠

Are you that relentless go-getter that never stops striving?  Invest in yourself and take advantage of our live and on-line courses as well as partnerships with industry leaders, trainers, and coaches.

AWARDS AND RECOGNITION

Everyone needs to recharge and celebrate success.   We offer retreats for our top affiliated agents hosted in such places as Hawaii, the Bahamas, San Diego and Las Vegas, as well as the ultimate celebration at the One21® Experience (CENTURY 21 Global Conference).